How to Safeguard the Well-Being of Children and Young People Essay

1.Understand the main legislation guidelines, policies and procedures for safeguarding children and young people 1.1 Outline current legislation, guidelines, policies and procedures within own UK home Nation affecting the safeguarding of children and young people Polices and procedures for safeguarding and child protection in England and Wales are the result of the Children Act 1989 and in Northern Ireland of the Children (Northern Ireland) Order 1995. The Children Act 2004 introduced further changes to the way the child protection system is structured and organised in England and Wales. Safeguarding~ promoting children’s welfare and putting measures in place to improve children’s safety and prevent abuse. Child protection~ part of the safeguarding process where it is necessary to take action when there is a reasonable belief that a child is at risk of significant harm. Children Act 1989 (England and Wales) Children (Northern Ireland) Order 1995 These Acts aimed to simplify the laws that protected children and young people in the respective UK countries. They were seen as a serious shake up of children’s rights and protection and made it clear to all who worked with children what their duties were and how they should work together in the event of allegations of child abuse. England and Wales produced separates- Working Together to Safeguard Children (1999) – which emphasised the responsibilities of professionals towards children who are at risk of harm. Children Act 2004 By 2003 it was clear that services for children were still not working together and protect vulnerable children in our society. This was highlighted by the tragic death of Victoria Climbie at the hands of her carers resulting in an independent inquiry into her death. The Laming report resulted in a green paper, Every Child Matters, which in turn led to the Children Act 2004 in England and similar bills and Acts in all four countries in the UK. The main features of the Act included: ~ the integration of children’s services and the introduction of children’s directors with responsibility for local authority education and children’s social services. ~lead councillors for children’s services with political responsibility for local child welfare ~ the establishment of Local Safeguarding Children’s Boards with statutory powers to ensure that social services, the NHS, education services, the police and other services work together to protect vulnerable children ~a new Common Assessment Framework to assist agencies in identifying welfare needs ~revised arrangements for sharing information Working Together to Safeguard Children 2006 The 2006 revised version of this document provides an update on safeguarding and a national framework to help agencies work individually and together to safeguard and promote the welfare of children. It also reflect changes to safeguarding practice in recent years, especially in the light of the Laming and Bichard Inquiries. The Vetting and Barring Scheme The scheme was introduced in October 2009 with the aim of preventing unsuitable people form working with children and vulnerable adults. From July 2010 and phased in over a five-year period, anyone working or volunteering with children of vulnerable adults will be required to register with the Independent Safeguarding Authority (ISA). The ISA will make decisions to prevent unsuitable people from working with children and vulnerable adults, using a range of information form different sources, including the Criminal Records Bureau (CRB). The CRB will process applications for ISA – registration and continuously monitor individual against and new information, while continuously monitor individuals against any new information, while continuing to provide record and other information to help them make informed recruitment decisions. 1.2 Explain child protection within the wider concept of safeguarding children and young people Safeguarding is about much more than just protecting children form direct abuse. The Staying Safe action plan recognises a number of important aspects in the wider view of safeguarding including: ~ keeping children safe form accidents ~ crime and bullying ~ missing children ~ actively promoting their welfare in a healthy and safe environment 1.3 Analyse how national and local guidelines, policies and procedures for safeguarding affect day-to-day work with children and young people It is very important that anyone working with children should be able to recognise if a child is at risk of harm of in need because of their vulnerability. The earlier this is recognised, the better outcome for the child involved. All the guidelines are intended to make sure that all the services and agencies involved with children and young people work together to improve safeguarding. Childcare practice Any childcare setting should have clear policies and procedures that cover all aspects of safeguarding. This should include policies and procedures for: ~ health and safety ~ child protection ~ contact with children and performing personal care ~ outings ~ visitors to the setting Risk assessment Risk assessments should be carried out to make sure that there are no safeguarding treats to the children in a setting. Ensuring the voice of the child or young person is heard The United Nations Convention on the Rights of the Child (Article 13) states that all children should have the opportunity to have their voice heard. Article 13 ~ The child shall have the right to freedom of expression, this right shall include to see, receive and impart information and ideas of all kinds, regardless of frontiers, either orally, in writing or in print, in the form of art, or through any other media of the child’s choice ‘. 1.4 Explain when and why inquiries and serious case review are required and how the sharing of the findings informs practice Society has a duty to protect children and young people: we have a network of professional organisations supported by legislation, polices and procedures to do this. Serious case reviews are called by the Local Safeguarding Children’s Board when a child dies and abuse or neglect are known or suspected to be a factor in the death. They involve the local authority children’s service and the police, as well as health, education and other agencies as needed. The LSCB also commissions an overview report form an independent person, which analyses the findings of the individual management reports and makes recommendations. Local authorities are required to notify Ofsted of all incidents involving children that are grave enough that they may lead to a serious case review, including where a child has died or suffered significant harm as a result of abuse or neglect, or where concerns are raised about professional practice or have attracted national media attention. Lessons learned form serious case reviews usually include the importance of: ~ sharing information and communication ~ keeping an accurate time line of events ~clear planning roles ~overcoming the problems of hard-to-reach families ~ good assessment of the child’s situation ~early recognition of children in need of protection by mainstream services such as schools or health services ~partnership working with agencies that parents may be receiving services form – for example mental health services A Public inquiry : an official review of events or actions ordered by the government. The report that is produced makes recommendations for improving practice. Laming Inquiry Lord Laming produced a landmark report in 2003 following a public inquiry into the death of Victoria Climbie. She died in February 2000 of malnutrition and hypothermia, having suffered horrific abuse at the hands of her great aunt and great aunt boyfriend. A lack of communication between social workers, nurses, doctors and police officers allowed her great-aunt and her lover to torture the little girl to death. Many professionals involved in the case admitted that their workloads were too big while pay and morale were low, and that they did not communicate with one another. The inquiry made a number of key recommendations for improvements to services that led to the Children Act 2004. Bichard Inquiry This inquiry resulted form the murders of two young girls in Suffolk by a school caretaker, who was known as a danger to children by one police authority. The information had not been identified when he had a SRB check of the Independent Safeguarding Authority 1.5 Explain how the processes used by own legislation that covers data protection, information handling and sharing The Data Protection Act 1998 covers personal information about individuals which is held by organisations. They have to keep information in a safe way that ensures other people do not get hold of it. Settings that work with children and young people have the same responsibilities: except that the information they hold is about young people and children who are vulnerable because of their age. The Data Protection Act places responsibilities on organisations holding personal information to: ~ use it only as needed ~keep it secure ~ make sure it’s accurate ~keep it up to date On behalf of children, adults and parents have the right under the Data Protection Act to have information corrected if it is wrong. They also have the right to claim compensation through the courts if an organisation breaches the Act and causes them damage and distress. The Data Protection Act and the Privacy and Electronic Communications Regulations also give people the right to stop personal information being used for any sort of direct marketing, such as unwanted junk mail, sales calls, or email and text massages. 2. Understand the importance of working in partnerships with other organisations to safeguard children and young people 2.1 Explain the importance of safeguarding children and young people Far too many children and young people suffer abuse or neglect at the hands of their parents or carers. ~ a significant number of children face repeated serious and multiple forms of abuse at the hands of parents or carers ~abuse is more common in families with drug or alcohol abuse problemsSome children are more at risk that other. Studies into the prevalence of maltreatment among children with disabilities have found that these abuse and neglect than non-disabled children. 2.2 Explain the importance of a child or young person centred approach A key feature of Every Child Matters is that each child is a unique individual who needs support form adults to achieve the best possible outcomes as they grow develop. The aim of Every Child Matters is to give all children the support they need to: ~ be healthy ~stay safeguarding ~enjoy and achieve ~achieve economic well-being All services aimed at children or young people based around individuals – planning to meet their needs, rather than for a whole group. It places children and families at the heart of policy on the basis that children and young people spend only one-fifth of their childhood at school. Because young people learn best with family support, the Children’s Plan covers all areas of children’s lives. 2.3 Explain what is mean by partnership working in the context of safeguarding Safeguarding and promoting the welfare of children depends on effective partnership working between agencies and professionals. Each has a different role and area of expertise. The importance of partnership working runs through every aspect of safeguarding form government legislation to local working. The key elements of Every Child Matters: Change for Children are all focused on partnership working at all levels including: ~ the duty to cooperate to promote the well-being of children and young people ~the duty to make arrangements to safeguard and promote the welfare of children and young people ~the development of statutory Local Safeguarding Children Boards (LSCBs) ~the appointment of local directors of children’s services to coordinate local government services ~the National Service Framework for children, young people and Maternity Services bringing together all child-related health services ~The Five Outcomes Framework ~ The development of an integrated inspection framework including education, care and health inspections ~the appointment of a Children’s Commissioner ~the development of a Common Assessment Framework to ensure all agencies contribute to an assessment of a child’s needs ~workforce reform to help develop skills and ensure staffing levels Anyone who has contact with a child or young person and has concerns about their welfare has a responsibility to pass that concern to the most appropriate agency. ‘Working Together to Safeguard Children’ (DCSF 2006) clearly sets out how individuals and organisations should work together to safeguard and promote the welfare of children and young people. Local communityAgenciesHealth visitor Neighboursor groupsChild heath clinicinvolved in Friendsthe welfareGP Family of a child Hospital PoliceChild minder Social workerNursery or school Leisure groups such as footballAfter school club Swimming, cubs, brownies Key features of effective working ~ a lead person who is responsible for coordinating actions and who acts as the main point of contact for children where more than one practitioner is involved ~ effective sharing of relevant information between agencies and practitioner. 2.4 Describe the roles and responsibilities of the different organisations that may be involved when a child or young person has been abused or harmed When a child or young person has been abused or harmed the first line response will be at the point of the allegation or discovery. ~ Social services have statutory responsibilities to provide support to vulnerable children and families in need.( this may be after a death or when families are finding every day life difficult) ~ Health visitors have a responsibility for the health of babies and young children under five.( they provide support and guidance to the parents of young children and carry out assessments of a child’s development) ~ General Practitioners work in the community – usually form health centres – and are the gateway to other health services. GPs are often the first people to identify possible abuse when a child attends surgery. ~ Probation services support people convicted of some offences to be rehabilitated into the community. ( they have a key role in monitoring people convicted of offences against children and should ensure they do not pose a threat to local children) ~ Police are involved in the criminal proceedings that may result form safeguarding issues. ~ As all children and young people should be in education or training between the ages of 5 -18 years, schools and training organisations are key to identifying and supporting children when they are in need of help. All staff working with children and young people should be trained in safeguarding and child protection. ~ Child psychology services will often be needed to support children who have experienced abuse or harm. ~ The NSPCC is a voluntary organisation – a national charity working to eradicate child abuse. 3. Understand the importance of ensuring children and young people’s safety and protection in the work setting 3.1 Explain why is important to ensure children and young people are protected form harm within the work setting Duty to care is a legal obligation that you all have. Professionals working in registered early years settings are expected to maintain a set of standards that reflect the government’s aim of improving the quality of life for children through the 5 positive outcomes of Every child matters. Parents leave children in the care with an expectation that they can trust you and your colleagues to keep their children form harm. It is difficult for many parents to leave their children, they need to be fully confident that their children are in safe, supportive hands with people who will help their development. Failing to meet this is a gross breach of your professional values. | Any professional working with children or young people is responsible for the care and well being of those children. Making sure that a child is safe on or out of a care setting is of paramount importance. Not only does it make a child or young person feel safe in a learning environment but it also gives the child the security to develop and achieve from an early age. For children to be effectively protected, it is essential that everyone accepts the responsibility of their role and to also be protected in that role. E.g. when escorting a child to the toilet or a child needs to be undressed due to any accident, it is vital that another member of staff or child is present as to not allow any allegations of misconduct. Physical contact between child and adult is important for building caring and trustworthy relationships but only when handled in an acceptable and responsible manner. There may be times, especially with younger children, occasions where a distressed or upset child needs comfort and encouragement which may include physical comforting, in these cases employees should use their discretion and common sense in order for allegations not to follow. | | | | 3.2 Explain policies and procedures that are in place to protect children and young people and adults who work with them As well as having policies to ensure that only suitable people work in their setting, managers need to promote very clear practices and ways of working to protect both the children and adults work with. Everyone in a setting has a responsibility to work hard to promote the welfare of the children in their care. Working in an open and transparent way Open-plan rooms~ this ensures that no member of staff is totally alone and out of view with a child. Sharing plans and talking about different ways of working also helps to make sure that staff work in the most appropriate ways. Listening to children and young people Whenever possible avoid agreeing to keep something a secret. Always tell a child if you feel you need to share information- especially if you feel a safeguarding issue is involved. It is important that you record and report any concern you have about a child’s welfare; make sure you know who to go in your setting. Power and positions of trust If you are involved in the care of children or young people, you are working in a position of trust. You have authority over the children and parents have placed their trust in you to look after them; this brings responsibilities. People who with to occupy position of trust with children and young people and vulnerable adults have to have enhanced CRP checks. Propriety and behaviour Children and young people tend to respect and look up to people in position of trust. You must think carefully about your own behaviour and the example you set to children and young people in your care. Physical contact Young children need physical contact; in they have fallen over, a cuddle can help them to recover and get back to playing. However, too much physical contact can be easily misunderstood. Make sure you are familiar with what is acceptable. Taking a child to the toilet, changing a nappy or helping a child change out of soiled clothes are all normal everyday tasks; but never do any of these in a room with the door closed or out of sight of other member of staff. Remembering this protects not only the child but yourself as well. Photographs and video recordings Photographing or videoing activities in any setting are great ways to let parents see what their children have been doing. ~ photos and videos are not available to anyone other than parents and carers ~always make sure that parents have given permission for photos to be taken ~check your policy on parents taking photos or videos. 3.3 Evaluate ways in which concerns about poor practice can be reported whilst ensuring that whistle blowers and those whose practice or behaviour is being questioned are protected At some stage in with children you may be faced with the problem of what to do about someone whose practice is unacceptable.You must not ignore poor practice – no matter who it is being carried out by. ( It can be very difficult to report someone you work with – or even your manager) How to whistle blow: ~think about exactly what is worrying you and why ~approach your supervisor, manager or safeguarding named person ~tell someone about your concerns as soon as you feel you can ~put your concerns in writing, outlining the background and history, giving names, dates and places where you can ~,ale sure something happens Whistle blowing does take courage. ( there is the risk of being bullied or harassed as a result) But anyone who whistle blows has the right to protection from the person they have raised concerns about. If you suffer as a result of a whistle blowing incident the UK Public Interest Disclosure Act 1998 offers legal protection. 3.4 Explain how practitioners can take steps to protect themselves within their everyday practice in the work setting and on off site visits A significant element of a practitioner’s role in protecting themselves would be to read policies and procedures that are put in place to safeguard them and children or young people in their care. In a care setting a professional can protect themselves by:~ Avoid being alone in a closed room with a child.~ Two members of staff must be present if a child needs to be undressed in the event of an accident.~ If a child is collected late by a parent/carer then two staff members must stay until the child is collected.~ Always be seen to working in an open and transparent way where there is either visual access or an open door, especially in one to one situations. ~ Avoid meetings with children or young people in an isolated or private area of a care setting.It would be unrealistic to recommend that a member of staff should touch children or young people only in emergencies as very few people would agree with that, especially when young children can become so distressed in certain situations and a cuddle or close contact is needed by the child. Physical contact, guides and support are necessary in a range of settings appropriate to the age of the child and the circumstances at that time. Settings should provide a clear guidance about when and how the physical contact should be used in order to protect both staff and children. Effective management of risk should become automatic as you become more experienced. For every activity you plan, you should think about the hazards, the likelihood of the hazard occurring and the control measures. Risk~ the outcome or likely impact of the hazard associated with the activity to be undertaken Hazard~ something that has the potential to cause harm Likelihood ~ the probability of any harm from the hazard actually happening Control measure~ any activity or measures put in place to control or minimise identified risks In the case of educational visits, professionals should always carry out a full risk assessment of that visit, under the Health and Safety at work regulations Act 1999 it requires employers to assess the risks of activities, introduce measures to control these risks and inform employees of these measures. Before a trip can be arranged employers must follow the necessary policies and procedures as follows: ~Age, competence, fitness and the standard behaviour of the children and young people.~ Any special educational or medical needs of the children.~ Adult to children ratio. ~ The competence and qualifications of the accompanying adults.~ Modes of transport and location of visit.~ Emergency procedures.~ Permission from parents.~ Relevant medical or dietary needs of children. | | 4. Understand how to respond to evidence or concerns that a child or young person has been abused or harmed | | 4.1 Describe the possible signs, symptoms, indicators and behaviours that may cause concern in the context of safeguarding It is important that you are aware of the indications of child abuse. Not every sing means a child is being abused. Sometimes the first signs that you observe are not physical but a change in behaviour. It is important that you record your concerns and monitor any unexplained changes in a child’s behaviour. Sometimes a child may be experiencing more than one type of abuse. Physical abuse Physical abuse is when a child is physically hurt or injured ( hitting, kicking, beating with objects, throwing and shaking are all physical abuse, and cause pain, cuts bruising, broken bones and sometimes even death) Sings and symptoms of physical abuse can include: ~ unexplained recurrent injuries of burns ~wearing heavy cloth to cover injuries, even in hot weather ~refusal to undressing ~ bald patches of hair ~ repeated running away form home ~ fear of medical examination ~aggression towards self and others ~fear of physical contact, shrinking back if approached or touched Many signs of physical abuse can be confused with genuine accidental injuries, but they are often not in the places or distributed as you would expect. Sometimes the explanation does not fit the injury, or you may see the outline of a belt buckle or cigarette burn. Suspicion should be aroused if the parents have not sought medical advice soon after the injury occurred. Emotional abuse Emotional abuse occurs when children are not given love, approval or acceptance. They may be constantly criticised, blamed, sworn and shouted at, told that other people are better than they are. Emotional abuse also involves withholding love and affection. It is often linked with neglect Signs and symptoms of emotional abuse can include: ~ delayed development ~sudden speech problems such as stammering ~low self-esteem ~fear of any new situations ~neurotic behaviour ~extremes of withdrawal or aggression Neglect Neglect, which can result in failure to thrive, is when parents or others looking after children do not provide them whit proper food, warmth, shelter, clothing, care and protection Signs and symptoms of neglect can include: ~constant hunger ~poor personal hygiene ~constant tiredness ~poor state of clothing ~unusual thinness or lack of normal body weight ~untreated medical problems ~ no social relationships ~ stealing food ~destructive tendencies Sexual abuse Sexual abuse is when a child is forced or persuaded into sexual acts or situations by others. Children may be encouraged to look at pornography, be harassed by sexual suggestions or comments, be touched sexually or forced to have sex. Signs and symptoms of neglect can include: ~sexual knowledge of behaviour that is inappropriate to the child’s age ~medical problems such as chronic itching, pain in the genitals, venereal die ~depression, self-mutilation, suicide attempts, running away, overdoses or anorexia ~personality changes (becoming insecure or clinging) ~regressing to younger behaviour patterns (thumb-sucking, cuddly toys) ~sudden loss of appetite or compulsive eating ~being isolated or withdrawn ~inability to concentrate ~lack of trust or fear of someone they know well, (wanting to be alone with babysitter, child minder) ~starting to wet or soil again, day or night ~becoming worried about clothing being removed ~drawing sexually explicit pictures ~trying to be ‘ultra-good or perfect, overreacting to criticism 4.2 Describe the actions to take if a child or young person alleges harm or abuse in line with policies and procedures of own setting All settings that have contact with children and young people must have clear policies and procedures to follow in all cases of abuse. Staff must have training in these and organisation for dealing with the situation. Disclosure of abuse by a child can occur at any time and it can be a shock to hear details. The way an allegation is received can be very important in the outcome to a child, even many years later. There have been many examples in the past of children not being believed at the time they declared their experience often resulting in serious problems later in life. Disclosure of abuse ~ when a child tells or implies to you that he or she has been abused 4.3 Explain the rights that children, young people and their carers have in situations where harm or abuse is suspected or alleged 44 | | Children and their parents or carers have important rights even in cases of suspected abuse. Most children feel loyal towards those who care for them even when they have been responsible for the abuse, and have difficulty saying anything against them. In situation where harm or abuse is suspected or alleged, it is important to remember the following guidelines. ~ children and young people should receive help so they can express themselves fully, understand what is happening and the decisions that have to be made. ~ a child or young person has a right not to be subjected to repeated medical examinations or questioning following any allegation of abuse, whether of a physical or sexual nature ~family members normally have the right to know what is being said about them and to contribute to important decisions about their lives and those of their children ~children should be kept fully informed of processes involving them, should be consulted sensitively and decisions about their future should take account of their views 5. Understand how to respond to evidence or concerns that a child or young person has been bullied Bullying and the fear of bullying are major worries for many children and young people. Explain different types of bullying and the potential effects on children and young people The victims of bullying are usually different in some way form the bully, the differences may be as simple as a different physical characteristic or being seen as a swot. Bullying can be specific. The basis for the bullying it can be one or more of the following forms: ~ physical (pushing, kicking hitting, pinching and other forms of violence or threats) ~verbal (name-calling, insults, sarcasm, spreading rumours, persistent teasing) ~ emotional ( including not speaking to and excluding someone, tormenting ridicule, humiliation) ~cyber-bullying ( the use of information and communications technology particularly mobile phones and the internet, deliberately to upset someone else) Bullying can be carried out by one person against another, or by groups of people ‘ ganging up’ on a person. Bullying is not always delivered as a personal face -to- face attack, but can also be delivered through technology. Threatened or attempted suicideDepression Running awayLow self esteem Potential effects of bullying Isolation Shyness Poor academic achievement There are many reasons and possibilities as to why people bully, most of the time it’s because the victim is different in some way. Below are some of the differences why someone might be bullied: Someone’s appearance (e.g. hair colour or style, height) Someone’s race Someone’s religion Someone’s nationality Someone’s sexual orientation Someone being jealous Both males and females are capable of carrying out a vicious attack such as bullying on others. Some bullies only do it to uphold their reputation and look â€Å"hard†. Another reason would be either sex of a bully trying to maintain their superficial superiority. Many bullies only bully others out of jealousy and many of the people who have been bullied go on to do great things with their life, like some famous people who have been bullied. 5.2 Outline the policies and procedures that should be followed in response to concerns or evidence of bullying and explain the reasons why they are in place All schools are required by low to have anti-bulling policies in place but these vary in how they are worded and the subsequent actions that need to be taken. Schools must also have policies to encourage good behaviour and respect for others on the part for others on the part of pupils. The Department for Education is clear that no form of bullying should be tolerated. Bullying should be taken very seriously; it is not a normal part of growing up and it can ruin lives. The current anti-bulling guidance for schools: Safe to learn: embedding anti-bulling work in schools was launched in September 2007 5.3 Explain how to support a child or young person and /or their family when bullying is suspected or alleged When dealing with someone who is being bullied it is important to remember that they will be very upset although they may not show it on the outside. If they have plucked up the courage to talk to you then they need to know you will take the problem seriously. In the case of an older child, it is a good idea to ask them to write down exactly what happened and who was there so that you can speak to other people. The more information you have, the better you will be able to deal with the problem and the faster you can sort out exactly what happened. Reassure the victim that you will be back in touch with them as soon as you have completed your investigation and that if there are any more problems in the meantime they must let you know immediately. Supporting the family Parents can find it very hard to know how to help their child if they are being bullied. Some parents will have to cope with the news that it is their child who is a bully. You need to know to support parents in both these cases. Listen to parents; let them explain how they are feeling. Direct them to useful information so that they can start to think how to support their child. 6. Understand how to work with children and young people to support their safety and well-being 6.1 Explain how to support children and young people’s self-confidence and self-esteem Children and young people who are: ~assertive ~self-confident ~self-aware ~and have high self-esteem are less likely to be vulnerable to abuse. A child who has high self-esteem will do better in many aspects of development. Self esteem can be supported by: ~giving lots of praise and encouragement ~encouraging independence and choice, with many opportunities to try things out ~teaching children how to be assertive ( which means having their own needs met but still respecting those of others) ~encouraging cooperation, respect and tolerance between children, and giving a positive example yourself 6.2 Analyse the importance of supporting resilience in children and young people Resilience is the ability to deal with the ups and down of life and is based on self-esteem. The more resilience a child is the better they will deal with life as they grow and develop into adulthood. Many factors can positively affect a child’s resilience: ~secure early attachment ~confidence of being loved by family and friends ~good sense of self-identity ~ability to act independently ~confidence to try new things 6.3 Explain why it is important to work with the child or young person to ensure they have strategies to protect themselves and make decisions about safety The important thing for all children to remember is that they should never feel uncomfortable about someone the are with or something being done to them. Children and young people need support to be able to keep themselves safe. It is important to be available to talk with children about any concerns they may have. If they are upset by a reported case of abuse, be as reassuring as possible. Stress that almost all children lead safe and happy lives and only a very few adults want to hurt children in any way. Using correct anatomical language, at a level appropriate to the child, is important when you are talking about bodies. Simple, age-appropriate sessions, linked to other activities, on how the human body works help children to understand what their bodies can do and raise awareness of what is normal and what is not. Sessions on ‘body maintenance’ should be an integral part of children’s education,not just to warn them of the danger of misuse. The Keep safe Code produced by Kids cape is an effective way of getting across the message about personal safety to young children. Older children need more detailed information such as: ~ lessons on normal sexual function, related to adult behaviour ( relevant to your setting’s policy ~information about misuse of their bodies, through smoking, alcohol and illegal drugs ~the risks of HIV and other sexually transmitted infections (chlamydia, herpes, gonorrhoea,..) Help from other organisations Organisations such as Kidscape, Childeline and the NSPCC can help eith information and guidance on these topics. It is important to use them properly and be sure that information is accurate and used to best effect. 6.4 Explain ways of empowering children and young people to make positive and informed choices that support their well being and safety. Children and young people need to be empowered to keep themselves safe. Children will always push boundaries and take risks – that is how we all learn. Your role is to manage those risks without taking away their independence. When they are empowered, and can make their own choices, the are able to do things alone and without supervision. 7. Understand the importance of e-safety for children and young people 7.1 Explain the risks and possible consequences for children and young people of being online and of using a mobile phone This is an admirable ambition, with huge benefits for everyone – especially in relation to research and learning. But it is also fraught with danger as the Internet and mobile network also offer possibilities tor the abuse of children and young people. Most children and young people have access to the Internet and the use of a mobile phone. Both offer benefits to children but equally can expose them to threats to their safety and well-being. The Internet, mobile phones and video games pose a number of risks to children and young people – including cyber – bullying, access to unsuitable sites, exposure to commercial sites and danger form adults seeking to exploit children. 7.2 Describe ways of reducing risk to children and young people from: ~ social networking ~ internet use ~ buying online ~ using a mobile phone Short of banning all access to the Internet and mobile phones it is not possible to eliminate the risks to children and young people. But is is possible to build children’s resilience to the material to which they may be exposed, so that they have the confidence and skills to use the Internet more safely. The Byron Review identified three key objectives to protect children: ~reduce availability ~restrict access ~increase resilience to harmful and inappropriate material online. There are number of measures available that start to meet some of these objectives including: ~ parental controls that allow Internet sites with unsuitable material to be limited ~blocks on use ~improving the knowledge, skills and understanding around e-safety of children, parents and other responsible adults Ways in which you can help to improve children’s knowledge and skills include: ~ making them aware of the dangers ~helping them to develop the skills to recognise danger ~supporting them in dealing with situations they are not happy with.Combined with a sensible approach, such as making sure that children do not spend time on the computer unsupervised or for too long a period of time – these tools can make using the Internet a useful and enjoyable experience. Education of parents and carers are less skilled at using the Internet than their children are and may not be aware of the dangers of how to control access to certain material.

Drug Abuse Essay

â€Å"Drug abuse and addiction are major burdens to society; economic costs alone are estimated to exceed a half a trillion dollars annually in the United States, including health, crime-related costs, and losses in productivity. However staggering as these numbers are, they provide a limited perspective of the devastating consequences of this disease,† (Volkow, 2007 P. 2). The cost of drug addiction and drug abuse can be staggering in today’s society. 14 percent of people brought to emergency rooms at hospitals suffer from alcohol or drug abuse/addiction disorders. About 20 percent of hospital costs through Medicaid are linked to substance abuse. $1 out of $4 is spent on Medicare inpatient care. About 70 percent of state prison and jail inmates used drugs on a regular basis. One-third of state prison growth can be accounted to drug offenses. Since 1985 there has been an 80 percent increase in prison population. Addictions cause an economic burden on the United States that is two times that of diseases affecting the brain. Untreated substance addiction and abuse can have significant disruptions and costs for families (Dewey, 2008). Substance addiction and abuse can have a grave impact on society. Substance abuse and addiction can have grave effects that contribute to costly mental, social, and physical health problems. Some examples include: STD’s, domestic violence, teen pregnancy, child abuse, fights, murder, and suicide (Dewey, 2008). While the manufacture, sale, transportation, and use of controlled substances are themselves criminal, drugs and crimes are also linked in other ways. The addict who is so habituated to the use of illegal drugs that he or she steals to support the habit, the drug importer who kills a rival dealer and the offender who commits criminal act due to the stimulation provided by drugs all provide examples of how drug abuse may be linked to other forms of criminal activity. The United States Department of Justice has stated, â€Å"There is extensive evidence of the strong relationship between drug use and crime† supported by â€Å"a review of the evidence† that can be summarized in the following three points (Schmalleger, 2012 P.351). 1. Drug users report great or involvement in crime and are more likely then nonusers to have criminal records. 2. People with criminal records are much more likely than others to report being drug users. 3. Crimes rise in number as drug use increases (Schmalleger, 2012 P.351). Offender self-reports of jail inmates collected by BJS researchers showed the following. †¢ About 44 percent used illegal drugs in the month before the offense for which they were arrested. †¢ Roughly 30 percent used illegal drugs daily in the month before the offense. †¢ Around 27 percent used illegal drugs at the time of the offense. †¢ Cocaine and crack cocaine were the drugs most commonly abused by jail inmates (Schmalleger, 2012 P.352). References Dewey, William L†¦ (2008). Friends of NIDA Healthy People.gov. (2012). Substance Abuse. Retrieved from www. Healthy people.gov/2020/topicsobjectives2020/overview.aspxx?topicid=40. Schmalleger, Frank. (2012). Criminology Today: An Integrative Introduction, Sixth Edition.

Allegations of children rights and human rights violations by British American Tobacco

Allegations of children rights and human rights violations by British American Tobacco British American Tobacco has set their goals to be the leading company in the industry, knowing that, they have to be able to select and apply the best business strategies. But being one of the leading tobacco firms in the UK, British American Tobacco is known to purchase tobacco from Indonesia, where they can not guarantee that the tobacco is not made from child labor. Although that every tobacco firms in the world have the responsibility to monitor and investigate on how their tobacco is harvested in their farms, they still can not control on the actual process applied in the farming. According to independent.co.uk, Human Rights Watch have conducted research in 2014 and 2015 ini tobacco farming in Indonesia where they interviewed more than 100 children under 18 who work there. These children are risking their health and wellness working harvesting tobacco by hand, said the Human Rights Watch. Many of these children have in fact suffered from nausea and vomitting due to being around tobacco so much. Children are known to work through long hours in these farms, without even wearing any protective garments while handling these tobacco. These surely sound terrible, especially when it is the company’s responsibilities to make sure that no child under the age of 18 work in direct with tobacco. British American Tobacco is one of the multinational companies that have committed to the International Labour Organisations (ILO) right conventions. These companies in the conventions have agreed that the minimum age for children to work is 15 years old, whereas the minimum age for the hazardous work is 18 years old. Yet they still can not guarantee, because they claim to cannot be â€Å"everywhere at once†. British American Tobacco mentioned that their subsidiary, Bentoel, takes the child labour issue very seriously. â€Å"We do not employ children in any of our operations worldwide and make it clear to all of our contracted farmers and suppliers that exploitative child labour will not be tolerated. In Indonesia, however, children often participate in agriculture to help their families, and to learn farming methods and skills from their elders† BAT said. The International Labour Organisation (ILO) also knows that working while the children are in school can be a norma l part of growing up in poor communities, because of the rural environment they are in. British American Tobacco is said to be working with the Eliminating Child Labour in Tobacco growing foundation (ECLT) to tackle extreme child labour in these areas in Indonesia. Not only in Indonesia, British American Tobacco has also vowed back in 2016 to investigate some of its farms located in Bangladesh after Swedwatch, a Swedish campaign group uncovered the truth that the farms use could workers to grow and process tobacco, carrying loads, cutting the stems, and cure the tobacco. These children are reportedly being pulled out of school to work in the farm for as long as 16 hours a day. These working activities surely grows out the risk of health for these children, because they are very much exposed to tobacco plants, the dust, and the smoke. Group Head of Corporate Affairs at British American Tobacco, Simon Cleverly has told that the company has in fact investigated the report’s findings but found no evidence of children rights and human rights violations. He also claime d the British American Tobacco were consistent with the findings of these studies held by themselves to look into tobacco growing and farming process and found that the company has a positive impact on the socio-economic area in Bangladesh. Up until now, British American Tobacco is still very much sure that they have not done anything wrong in the process of harvesting their tobacco in these countries, and that they believe that they have mutual benefits with the countries they have been working with for years.

Making a Managment decision Essay Example | Topics and Well Written Essays - 1500 words

Making a Managment decision - Essay Example In such a scenario the performance appraisal tool, if it has been done in a proper manner, could be of significant use in arriving at the right Employees in an organization comprise the human asset of the organization and needs to be managed with as much or greater care than the other assets of the organization. Many a time this aspect of employees is neglected by managers leading to faulty decisions in their appraisals and thereby leading to discontentment. For any performance appraisal to be effective it is necessary that those being appraised understand the standards required of them and against which they re being assessed. This has twin benefits in that the employee understands the process and accepts the managers decisions better an also can then set themselves to try and achieve the standards. Performance appraisals are used quite often just to assist managers in making salary raise decisions. This is likely to affect the regularity of the use of performance appraisals and its utility as a performance enhancing tool. Performance appraisal decisions are quite often found to be subjective and not objective. An example of this is that it is quite likely that the decision of he manager is affected by a single good or bad job done by an employee and fails to see the quality of the rest of the work done over the period. Top down performance appraisal decisions have the risk of being looked as being thrust upon the concerned individual and utilizing peer to peer and upward assessments to encourage greater acceptance among employees provides for better harmony. (Murray, Joanne. Effective Performance Reviews. A Step-by-Step Plan to Make Them More Meaningful). One of the ways of eliminating the likely disregard for the human asset value in an organization by managers is to train them on the value of it and ascertain the success of the

Computing globalization Essay Example | Topics and Well Written Essays - 2000 words

Computing globalization - Essay Example The argument over globalization is vigorous, often fervent, and has from time to time been aggressive. The issues are decisively significant for the upcoming economic development and interests of all the individuals of the sphere. The proof robustly supports the ending that development requires a policy structure that outstandingly includes a point of reference towards combination into the global financial system. This puts obligations on three sets: those who are most accountable for the procedure of the global economy, mainly the administrations of the developed nations; those who decide the scholarly environment, which incorporates this spectators but also administration and non-government associations and persons; and the administrations of the developing nations who stand the major liability for economic strategy in their nations (Fischer, n.d., p.3). Globalization is a procedure which influences all economies to changeable levels and has had both off-putting and optimistic manipulations on economic development and employment, depending on the financial tendency of a given financial system, mainly in global trade, the set of macroeconomic strategies approved and how they are explained in the overall growth procedure and economic progression. The study is, thus, an endeavor to examine the general impact of globalization and macroeconomic strategies on service and scarcity (Heintz, 2006, p.iii). The study also talks about democratization which has been a main international occurrence during the 20th century (Potter, 1997, p.1). The study discusses the limitations that the sheer existence of systems of social demeanor or environmental principles will not unavoidably in itself develop social situations for the working populace or reduce ecological destruction (Eisenbl'tter, n.d, p.1). Brief Review of Literature: As stated by Cox (1997), the capital products vary in significant ways from the other type of keys acquired by producers. Their occupation, united with labor, is of palpable vital importance to the achievement of a producer's operations (Cox, 1997, p. 49). The kind of advantages and proximity between consumers and manufacturers that is said to make possible the technology attainment procedure, are most probable to be significant when the technology concerned is costly, multifaceted and rapidly mounting (Cox, 1997, p. 50). As assessed by Thai, Rahm and Coggburn (2007), world structure theory views globalization as a procedure through which private enterprise extends

Innovations in computer technologies (this needs to be narrowed down Essay

Innovations in computer technologies (this needs to be narrowed down pls review the comments from teacher - Essay Example Considering the present scenario it has become an essential component in nursing education. Just recent years ego new technology has been emerged in the nursing education and which is named it as clinical simulation. â€Å"Clinical Simulations is the use of model-driven patient simulators, such as the METI HPS, ECS and iStan, in a realistic clinical environment for the purpose of immersing the healthcare profession students/trainee in environments that closely mimic real patient environments† (What is clinical simulation? 2008, para.1). The use of this simulation assists nursing students in many ways. This helped in making clinical decision, data analyzing and in solving the problems. The evolution of this technology has bought many changes in the field of nursing education. These changes are due to a rapid expansion in technology. â€Å"These changes have been associated with incumbent ethical and moral dilemmas which are borne out in the daily practice of nurses† (Simpson & Courtney, n.d., p.3). These clinical simulation has bought significant change in the learning abilities of nursing students as it models real life nursing situations. It also ensures competency and self-taught learning strategies for the nursing students. By utilizing these simulations, many problems can be solved and learning can be increased in very cost effective manner. It is sure that clinical simulation can provide low cost learning atmosphere. Traditional system requires lots of costs input in order to facilitate needs for the students in learning. Traditional system requires lots of faculties for teaching purposes. With the evolution of this system it requires only very less number of faculties in order to teach the course. Presently hospitals are not allowing students to perform nursing intervention, as they believe that students will put patients in jeopardized state. Also to use

Essay about beethoven Example | Topics and Well Written Essays - 250 words

About beethoven - Essay Example Not too long after his lessons with Haydn, Beethoven was employed by Prince Lichnowsky, who was more lenient about Beethoven’s musical independence. Between the years of 1792 and 1802, Beethoven began publicly performing his compositions that consisted mainly of keyboard and chamber works. Unfortunately, it was also during this time that Beethoven discovered that he was going deaf. During 1802 to 1812, despite his disadvantage, Beethoven penned some of his most famous compositions, including Symphony No. 5 in C Minor, his most well-known work (Yudkin, pg. 199). Besides this symphony, he also wrote five other symphonies, four concertos, five string quartets, an opera, numerous orchestral overtures, and many other chamber pieces. By 1817, when Beethoven was forty-seven, he was completely deaf. This did not stop him from doing what he did best, though. Indeed, while he was unable to hear anything, Beethoven composed and performed the Ninth Symphony, as well as the last of his piano sonatas. The Ninth Symphony is yet another of his works that has outlived Beethoven, and is considered to be his most complex. Alas, it was in 1827 that Beethoven died of natural

Culture and organisation (HR related) Essay Example | Topics and Well Written Essays - 3500 words

Culture and organisation (HR related) - Essay Example Hagan (1996) postulates that globalization has not only altered the nature and the intensity of competition but has had to dictate and shape organizations in terms of what consumers wants, how and when they want it and what they are prepared to pay for it (Hagan 1996:1). Arguing in the same light, Kanter (1995:71) on his work of "Mastering Change" stipulated that success in the present day business is not for those companies trying to re-engineer the way they do things, or for those fixing the past (Kanter 1995). To the researcher, trying to fix the past will not be an adequate response. Kanter rather argues that, success is based on an organisation's ability to create, rather than predict the future by developing those products that will literally transform the way the world thinks and view it self and the needs (Kanter 1995:71). Today, it has become quite eminent that, businesses and firms no-longer compete as individual companies but try to corporate with other businesses in their activities (Wu & Chien 2007:2). For example, the much sing song conventional vertical integrated company based business model is gradually being replaced by collaborative relationship between many fragmented, but complementary and specialized value stars and constellation (Wu & Chien:1). This paper examines the human resources challenges and cultural problems Mitsubishi Corporation currently face in the light of the global financial crisis. The paper is divided into four sections. Section one of the paper provides a brief overview of the activities of Mitsubishi Corporation. Section two of the report discusses the central issues to be addressed in this report. Section three presents the central problem and issues, while the last section of the paper suggested applicable solutions and improvement based on the problems identified in the first section. This section also presents pertinent recommendation and a way forward for Mitsubishi Corporation. 1.1 Overview of Mitsubishi Corporation Activities Mitsubishi Corporation is a Japanese based general trading Company with over 200 bases of operations in about 80 countries (Report 2008). According to the company's Report (2008), it activities are diverse and can be classified under seven business groups; industrial finance, logistics and development group, energy and business group; metals group; Machinery group, Chemical group and Living essentials group company (Report 2008). 2.0 Justification and Theoretical Framework to conduct this study According to Dwyer & Kemp (2000), organizational culture is a tool in the management strategic armory which appears to be invisible yet it influences "why" "how" "what" and "when" things are done in an organization (Dwyer & Kemp 2000) in other words "it is the way things are being done here" (Johnson 1992:28, Johnson & Scholes 1997:66). It has been argued by Dwyer & Kemp (2000) that most traditional approach to organisational strategy ignores an important and powerful

Psychological Disorders Term Paper Example | Topics and Well Written Essays - 1250 words

Psychological Disorders - Term Paper Example This piece of research paper presents a brief outline in to various psychological disorders and its respective treatments can effectively cure the mental illness or reduce the dangers of it. This paper focuses on major five disorders, namely Mood disorder, Anxiety disorder, Schizophrenic disorder, Somatoform disorder and Sexual disorder. Mood is sustained feeling tone that a person experiences internally and influences his behaviour, attitude and perception of the world. Mood can either be normal, elevated or depressed. Mood disorders are mental conditions that are characterized by loss of sense of control and subjective experience of greater distress (Sadock, Kaplan and Sadock, p. 527). Mood disorders are major depression, bipolar disorders, dysthymic disorder and cyclothymic disorders (Weiten, Lloyd and Dunn, p. 483). A patient with mood disorder may feel euphoric, angry, irritable, dejected, hopeless or apathetic etc. People with major depressive disorder normally show feelings of sadness and despair and they seem less interested in sources of pleasure that they previously found pleasure with. Depressed people seem to avoid activities that they previously found enjoyable. People with bipolar disorder are marked by symptoms of both depressive and manic periods (Weiten, Lloyd and Dunn, p. 495). Mania is when an individual becomes excessively active in either talking too much or distracting others or even becoming aggressive to others. When a person experiences both mania and depression, he is bipolar (Morris and Maisto, p. 492- 493). People with dysthymic disorder are found to be moderately depressed for around two years and people with cyclothymic disorder are found to be experiencing emotional ups and downs for several months. Normally, symptomatic treatment is recommended for the affected symptom like mania or depression.

COHI Term Paper Example | Topics and Well Written Essays - 1750 words

COHI - Term Paper Example The objective of this essay is to illustrate how mediated communication impacts one’s life for the better, for the worse, or perhaps both ways. The discourse would initially define relevant terms to be used within the paper like communication, mediated and unmediated communication, prior to delving into determining the force of media on interaction and social life. The experiences of one’s daily life as poignant examples of the far reaching influence of mediated communication would be used through the essay, as required. Definition of Terms Martires defines communication as a process which aims to transfer and implement the meaning of symbols from one person, group or organization to another (79). The ultimate goal of communication is the sharing of meaning. Andersen considers it as â€Å"a dynamic process in which man consciously or unconsciously affects the cognition of another through materials or agencies used in symbolic ways† (5). Likewise, Delaune and Ladn er defined the term as the â€Å"process of transmitting thoughts, feelings, facts, and other information† (483) through verbal or non-verbal means. All definitions attest that communication is a process where symbols and meanings are relayed from the sender to recipients with the use of a defined medium. Mediated communication is clearly defined as â€Å"communication that involves a process by which a message, or communication, is transmitted via some form or medium† (Pavlik and McIntosh, 70). The authors expounded by detailing that â€Å"anything that you directly encounter during your waking hours such as talking to your friends, listening to a lecture, smelling food from the cafeteria, feeling rain on your skin is unmediated communication, although the information value of these experiences varies.   Mediated communication also creates a greater chance for misinterpretation by the receiver.   Mediated communication is all around us.  Web logs, or blogs, off er a unique channel for developing and maintaining relationships between organizations and publics† (ibid.). Likewise, Fernando differentiated mediated from unmediated communication by stressing that â€Å"mediated communication transpires when the parties to the communication are not present in space in relation to each other in a manner that enables them to apprehend each other through the use of their senses. Examples of mediated communication include letters, telephone calls and emails† (Fernando, pars. 19 – 20). Thereby, unmediated communication was defined as â€Å"unmediated communication transpires when the parties to the communication are present in space in relation to each other in a manner that enables them to apprehend each other through the use of all of their senses. Examples of unmediated communication include face-to-face conversations, meetings in a room† (Fernando, 16 – 17), among others. Mediated Communication in Personal Life In contemporary times, the impact of technology, specifically through the use of the Internet and mobile phones has significantly changed levels and extent of communication to various parties. The Internet is personally regarded as a medium for social activity and as a means for self-expression. The young generation, particularly utilize the Internet to interact with others for various reasons: to get information, to communicate with friends, to search for old acquaintances, to form new alliances, to establish social relations, to build bridges instead of walls. Further, the Internet

Difference Between Romanticism and Transendinlalism in American and British Writers Essay Example for Free

Difference Between Romanticism and Transendinlalism in American and British Writers Essay Difference Between Romanticism and Transendinlalism in American and British Writers The expression Romantic gained currency during its own time, roughly 1780-1850. However, the Romantic era is to identify a period in which certain ideas and attitudes arose, gained the idea of intellectual achievement and became dominant. This is why , they became the dominant mode of expression. Which tells us something else about the Romantic era which expression was perhaps everything to do with them expression in art, music, poetry, drama, literature and philosophy. Romantic ideas arose both as implicit and explicit criticisms of 18th century Enlightenment thought. For the most part, these ideas were generated by a sense of being unable to deal with the dominant ideals of the Enlightenment and of the society that produced them. Which characterized Transendinlalism very differently from that of Romanticism. The difference of Transendinlalism was that it was a literary and philosophical movement, associated with Ralph Waldo Emerson and Margaret Fuller, asserting the existence of an ideal spiritual reality that transcends the empirical and scientific and is knowable through intuition. However, the Romantics thought differently because they that, that romanticism was an artistic and intellectual movement originating in Europe in the late 18th century and characterized by a heightened interest in nature, emphasis on the individuals expression of emotion and imagination, departure from the attitudes and forms of classicism, and rebellion against established social rules and conventions. The Romantics felt all the opinions of the Enlightment were fraught with dangerous errors and oversimplification. Romanticism may then be considered as a critique of the inadequacies of what it held to be Enlightened thought. The difference between these two eras are the British and American writers that have chosen either the path of romanticism or transendinlalism. The characteristics of Romanticism are different to those of Transendinlalism. Romanticism results in part from the libertarian and egalitarian ideals of the French Revolution, the romantic movements had in common only a revolt against the prescribed rules of classicism. The basic aims of romanticism were various: a return to nature and to the belief in the goodness of humanity; the rediscovery of the artist as a supremely individual creator; the development of nationalistic pride; and the exaltation of the senses and emotion over reason and intellect. In addition, romanticism was a philosophical revolt against rationalism. Another difference between those of Romanticism and Transendinlalism are it’s themes that it represents. One of the many themes of romanticism are dreams and visions. The most notable example of the emphasis on dreams and visions in romantic literature is Coleridge’s poems is â€Å"Kubla Khan†written in 1816, he claims to have written is during a dream while deeply asleep . While transcribing the lines from his dream, he was interrupted by a visitor, and later claimed that if this interruption had not occurred, the poem would have been much longer. The idea that a person could compose poetry while asleep was a common amongst romantics. Although critics at the time were not particularly enthusiastic about Kubla Khan. Nature had a overwhelming influence during the Romantic Era. In Kubla Khan describes the nature that he is surrounded by; Walls and towers were raised around twice five miles of fertile ground, filled with beautiful gardens and forests. A deep romantic chasm slanted down a green hill, occasionally spewing forth a violent and powerful burst of water, so great that it flung boulders up with it like rebounding hail. The river ran five miles through the woods, finally sinking in tumult to a lifeless ocean. Amid that tumult, in the place as holy and enchanted / As eer beneath a waning moon was haunted / By woman wailing to her demon-lover, Kubla heard ancestral voices bringing prophesies of war. The pleasure-domes shadow floated on the waves, where the mingled sounds of the fountain and the caves could be heard. It was a miracle of rare device, the speaker says, A sunny pleasure-dome with caves of ice! Coleridges is inspired by the beauty and charmingness that nature gives them during the romantic era. Before this period of time another era had began called The Age Of Enlightenment. In the 18th century â€Å" The Enlightenment,† made this movement advocated rationality as a means to establish an authoritative system of ethics, aesthetics, and knowledge. Which then gave the transendinlalism it’s place in this movement. Transendinlalism is a literary and philosophical movement, associated with Ralph Waldo Emerson and Margaret Fuller, asserting the existence of an ideal spiritual reality that transcends the empirical and scientific and is knowable through intuition. It is no coincidence that this movement took off just as the American literary tradition was beginning to blossom. Transcendentalism—though inspired by German and British Romanticism—was a distinctly American movement in that it was tied into notions of American individualism. In addition to the theme of American democracy, transcendentalist literature also promotes the idea of nature as divine and the human soul as inherently wise. Transcendentalism also had a political dimension, and writers such as Thoreau put their transcendentalist beliefs into action through acts of civil disobedience to the government. The nineteenth century was a volatile one, beginning with the hope and promise of democracy and the development of an American identity and moving towards mass devastation and division by the middle of the century. Slavery and the Civil War, women’s rights, growing industrialism and class division —all of these events were influential and each had a role to play in the transcendentalist movement. Transendinlalism had many themes to those of the Romantics at their time like self- wisdom. Quite simply, Transcendentalism is based on the belief that human beings have self-wisdom and may gain this knowledge or wisdom by tuning in to the ebb and flow of nature. Transcendentalism revolves around the self, specifically the betterment of the self. Where Emerson and his followers differed from earlier philosophical and religious beliefs was in the idea that human beings had natural knowledge and could connect with God directly rather than through an institution such as organized religion. Transcendentalism celebrated the self, an important step in the construction of American identity, better understood as the notion of American individualism—one of the cornerstones of American democracy. Nature played an important role in the Transcendentalist view. Nature was divine and alive with spirit; indeed, the human mind could read the truths of life in nature. To live in harmony with nature and to allow ones deepest intuitive being to communicate with nature was a source of goodness and inspiration. In fact, writers not only celebrated Americas great landscape, but also constructed the wilderness as a type of dramatic character that illustrated moral law. The desire for an escape from the evils of society and a return to nature became a permanent convention of American literature. Transcendentalist thought emphasized individualism. Only by rejecting the irrelevant dogmas in place and searching for inner truth could one experience the deep intuition of spiritual reality. In relation, Transcendentalism is also very democratic, asserting that the powers of the individual mind and soul are equally available to all people. These powers are not dependent on wealth, gender, background, or education, but on the individuals willingness to release their own imaginative power to realize his or her place in the Oversoul. The obvious results from Transcendentalist efforts are manifest in the intense moral enthusiasm that characterized Transcendental thinkers. Society, with its emphasis on material success, was often seen as a source of corruption. To combat this evil, many Transcendentalists were associated with such moralist groups as the anti-slavery group, the march for womens rights, and other aid societies. Ultimately, some Transcendentalists hoped to reform society by creating an American utopia with a perfect social and political system. The Transcendentalists can be exasperatingly vague in their prescriptions for spiritual transformation, a vagueness which derives principally from their distrust of all forms of ritual and inherited religious forms. The transcendent individual is often a solitary figure, contemplating his soul (and by analogy, the soul of all humanity), and contemplating other souls through the reading of serious literature. But the central recurring theme that emerges is a return to nature, where the artifice and depravity of society cannot reach. Thus Thoreau leaves Concord and heads for Walden Pond to explore the great truths of the natural world. Thus Jones Very, in his poem The Silent, distinguishes between the sounds that strike the ear and those that strike the soul when one walks in the woods: Tis all unheard; that Silent Voice, Whose goings forth unknown to all, Bids bending reed and bird rejoice, And fills with music Natures hall. And in the speechless human heart It speaks, whereer mans feet have trod; Beyond the lips deceitful art, To tell of Him, the Unseen God. † Thus the similarities in the Romantic and Transendinlalism era are ver closely together. For the writers of these eras believed in different yet similar things. For example, nature was one of the similarities of both eras they had marked the world in believing that nature is something that will keep you clam and feel safe like all writers at the time believed in. For romantics believed in intellectual and artistic belief in their writing. Thus they also had many differences for reason over belief this is one of the subjects that the romantics and transcendentalist did not agreed in. During the 18th century their truly was no difference in both the romantic and Transendinlalism era. The only difference was those of the people’s writings of this period who made this era last for years.

Psychology of Child Development Essay Example for Free

Psychology of Child Development Essay Behaviorist theory: The teacher can utilize the ideals of Operant conditioning. Frequently referred to as instrumental conditioning, it is a method of learning that operates through giving rewards or punishments for a specific behavior. Operant conditioning associates or establishes a connection between a behavior and a consequence regarding that behavior so that children will gain an insight of what is right and what is wrong. Susie should know that even if she is bullied by other children, it is not right to do the same thing onto them. In this scenario all of them should be given punishment and the teacher should not take sides. Moral theory: Kohlberg asserted instrumental exchange with the golden rule as a precise example. The teacher should tell Susie that she should not do things that please her alone. A feeling of satisfaction about a certain deed does not mean it is a right thing for everyone. It is a matter of satisfying needs without necessarily doing revenge to others. Situation2: Behaviorist theory: Operant conditioning is appropriate for this situation. Joe should be given punishment for this act to make him understand that it is not a right thing to do. Punishment is a consequence of physical retaliation and it clearly differentiates good acts from bad, as what was discussed on situation one. Environmentalist theory: According to environmentalists, kindergarten readiness is the stage when young children can either respond appropriately or inappropriately to the school or classroom environment including rules and regulations, policies, activities and directions or instructions from teachers and superiors. When young children are unable to respond appropriately to the classroom and school environment, there is a possibility that they are having some learning disabilities in terms of learning school curriculum or learning to display appropriate behaviors at all times. The teacher should also emphasize that academic learning and establishing healthy relationships with other people particularly fellow students are equally important. Situation3: Moral development theory: Individualism and Exchange. According to Heinz, children or young adolescents account for their individual perspective and judge actions based on how they satisfy individual needs. For this group age, adults should make them know that reciprocity is very important. Reciprocity is not made to serve an individuals own interest, it serves to establish a mutual and peaceful relationship within people and that not anything can be just done according to one’s wills and wants. These adolescents should be guided about moral or societal conducts because if misguidance occurs, it can result to other somewhat antisocial behaviors. Personality theory: Ethnocentrism and egocentrism are the issues here. Since they are adolescents and grew up in modern times. They should be guided about practicing the more conservative norms and make them understand that not anyone can stand what they are up to or what they are used to do. About the ego, everyone is unique and these peculiarities should serve as eye openers the two adolescents. If they will be asking why some find them disturbing, parents or guardians should explain we were born with different interests and point of views and that what they do is usual for them but is perceived unusual by others. Situation4: Personality theory: Openness: This trait features characteristics such as imagination and insight, and those high in this trait also tend to have a broad range of interests. At this stage, the child grows to become very inquisitive and vivid in imagination. They should be given reading materials or pictures to satisfy their need to learn more complex things. Cognitive development theory: Based on theorist Jean Piaget’s theory, children think differently than adults and because children play an active and important role in gaining knowledge of the world, accepting or entertaining their thoughts and views about things are a must. Situation 5: Attachment theory: Attachment is a special emotional relationship that involves an exchange of comfort, care, and pleasure. When a securely attached child is left by his parents, ambivalence is the outcome. Diversion of attention can be done through giving toys and some other materials they can play with. Play theory: Play theory is one of the best ways to free children of stress. It is also fundamental in a child’s development. In this case, aside from the picture book, the caregiver can also give the baby non-choking, appropriate toys for his age. This theory supports the first theory mentioned. Situation6: Psychoanalytic theory: Ego is underdeveloped in young children. This ego identity is constantly changing due to new experiences and activities of daily living. Erikson believed that this character motivates a sense of competence in behaviors and actions. This argument is an early sign of competency. The parent should teach the child that it is unlikely to think that there seems to be favoritism. If the child handles this situation very well, his ego strength or ego quality will be mastered in a sense that he will handle every competent situations smoothly. Cognitive development theory: Piaget emphasized the reasoning processes of children at various ages. Children tend to have different understanding of things and adults should learn to recognize these differences. Various levels of understanding can either makes sense or nothing at all that is why it is a must to explain to them if something non-significant to their eyes is somewhat significant in reality. Situation7: Sociocultural theory: Sometimes, children utter or speak words without knowing what they really mean. In this situation, it is obvious that self-directed speech is used by the children to acquire learning. At this point, minimal guidance is done by parents or teachers so that they will not interfere the children’s independent thinking. Environmentalist theory: Environmental interaction motivates an individual’s behavior, learning and thought processes. Different cultures and different people probably have different perspectives and views. These children should be thought of different contextual views and be opened to new doors of learning if and only if, independent thinking is difficult to achieve. References http://nwscc. cc. al. us/childdevelopment/CHD201Theories. htm

New Look Is Privately Owned Fashion Retail Company Marketing Essay

New Look Is Privately Owned Fashion Retail Company Marketing Essay For this Report it was requested to analyze the company New Look. To recognise the key issues those have an influence on the company to perform to its best, and to make recommendations for these. As a group tasks were divided; each person was assigned to analyze an influential issue and make recommendations for the information it had gathered. For the recommendations to be pleasing and realistic research had to be done. Resources such as: the internet, the companys website, website electronic resources, books, magazines, and general knowledge. For proof measures references were added for realistic purposes and avoid plagiarism. After finding the key issue an in-depth analysis of internal and external environment were conducted in which the New Look was operating. On doing the analysis next step was to decide the strategy options for resolving the issue faced by New Look. The major findings found in this case study based on the questions were: the standardised approach New Look as a company uses and whether it worked well. This research was carried out by analyzing reports and articles based on the strategy. It was found that the strategy worked well so far. Other factors are like the acceptance of New Look into developing countries such as India and the reason behind the frequent targeting from Non-tariff barriers. The organization is lacking knowledge on recognizing the number and nature of competitors in the fashion retail industry which could affect, directly or indirectly, business in the future in the form of decrease in revenues and closure of outlets. Research was done to understand adaptation of Polycentric approach in emerging economies. In the report success was achieved by finding the issue, analysing it and then giving the recommendations on it. All the findings and research conducted has been put in systematically in this report. INTRODUCTION Background New Look is a privately owned UK based Fashion retail company, and offers clothing, footwear, and accessories for men women. The company started its operation in 1969, and opened its first store in Taunton, UK and in 1988 its also spread its wings and entered French market and in 1995 opened its first store in Scotland. New Look was purchased and taken private by a private equity consortium in 2004 for GBP 700 million. In 2000 New look sold its French stores to French company Mim in return for 51% stake in company and then in 2003 it acquired remaining 49% share. Now it operates over 650 stores in U.K and has subsidiaries in France. Its manufacturing took place in over 1000 factories in 45 countries which include Europe Asia. Now in 2006 company have opened number of trial stores in Belgium and now looking forward to expand in Netherlands, Luxembourg, Eastern Europe, Middle-East and Asian Markets (www.newlook.com). Nature, Size, and Structure of the Market According to google news, New look is the UKs third largest womens retailer store. It is increasing range of its menswear to cope with the competition. According to Wrigley, New look is worth now between  £1 billion and  £1.5 billion. Company is keeping on penetrating its business in the UK. It has purchased 34 stores from the Littlewoods chain owned by retail group Associated British Foods. New Look is looking to boost its retail space to 2.4 million square feet by March 2006 from 1.6 million square feet last year. Market Segment, Nature of Competition New Look faces intense competition in the UK market. Because of its investment in design technology and low prices it keeps them ahead of competitors. Company is now focussing on menswear and children wear. By the end of 2005, New Look plans to extend its menswear ranges from 14 to 30 stores and is also planning to extend its fashion ranges to cater for children under nine (www.newlook.com). New look have strong working relationships with its suppliers and they are treated like their partners and even share the same values on Trust, ethics, quality, speed and ambition. Company deals with most up to date international fashion trends for both Men Women at low prices. KEY ISSUE FACING COMPANY Main Key Issue As a research on New Look proceeds, the group unanimously agreed that the global expansion can be the key issue for New Look Group. This was later confirmed with the course tutor. Explanation The decision was made on the basis of comparison of profits with major rivals (e.g. Gap Inc), slow growth in profits, emerging economies of India and China, and the boom in online shopping. Graph below shows the slow increase in profits to the year 2005. As many companies are rapidly going globally and making India and China their primary targets, it is urging New Look to react to this trend. According to the history of new look, they do have ambition to go global and they have started opening stores in France from 1988 but that strategy fails. In the report, we will analyse internal and external environment of new look and how they can manage to enter in different market segments globally with low risk of failure. Methodology After doing all our research, I found out that the major issue the company is facing to expand globally in order to cope with intensely increasing competition in the UK which is reducing profits. Its time now for New Look to think about expanding globally in order to increase sales and profits. To make it effective, we need to analyse the tangible and intangible resources which ensures expansion is feasible. It makes no difference whether they target their neighbour markets or the foreign market as New Look cant afford to fail in any of their global markets due to the fact that New Look is not a public limited company (PLC) so its got no shareholders to invest in them. New Look might consider other options such as outsourcing etc to reduce capital investment. In the report I aim to analyse the environment under which company is operating and look up for the strategies which will help them to overcome any potential threats in the global markets. After critical analysis of environment, we will be able to identify companys major strength and weaknesses and the potential opportunities and threats globally. Because of the nature of the business, I will have to look each market individually and provide options for mode of entry in each market. Initially, for each given option for the target market, I would advise company to test the option prior to make final decision. However, I will provide analysis evaluation for each given option in this report with the use of latest material available. . AIMS AND OBJECTIVES The aim of this essay is to investigate the internal external strategies of the business environment for NEW LOOK group. To achieve this aim I have planned to use Porters five forces and the PESTEL tools to analysis the intensity of the external environment and financial ratios to calculate whether or not the strategies are successful. Finally I will use a SWOT analysis to be specific and critical in our conclusion. ANALYSIS OF EXTERNAL ENVIRONMENT The external environment is often referred to as the macro environment. The external environment is often out of a businesses control none the less businesses use tools to achieve their goals. The external environment is divided into three major areas: the general, industry, and competitor environments as shown in figure below: GENERAL ENVIRONMENT PEST Analysis Political factors Government sometimes have direct control or influences to greater or lesser extent over legislation and regulations, this covers laws that influence employment, consumers protection, health and safety at work, contract and trading, trades unions. (Business Strategy, David Campbell). Chip PIN is the new, more secure way to pay with credit or debit cards in the UK. Instead of customers using their signature to verify payments, they will be asked to enter a four-digit Personal Identification Number (PIN) known only to them. Chip PIN is the biggest change to the way we pay since decimalisation. It is part of a global programme to tackle the soaring levels of plastic card fraud (BBC News). Economical Factors Governments usually set policy concerning these of taxation and expenditure in the country. With an increase of the grey market who have more disposable income due to the fact that there is a boom in the housing market a lot of these elder generation are now selling out from 3 to 4 bedroom houses in to smaller houses as a lot of there kids have grown up and moved out. There for this market has more disposable income then before, therefor new look should give more emphasis on this market then they have done previously Social Cultural Factors The cultures of countries in which a business operates can be of particular importance. The culture of a country consists of the values, attitudes and beliefs of its people. These in turn, will affect the way individual act and behave when dealing with certain product and services. In order for new look to go global they would have to consider the religious and cultural issues that will differ In different country such as Saudi Arabia were the grater number of the population would be offended by seeing a female in a mini skirt so there for new look should also conceder making different styles of clothing for different countries e.g. for Saudi Arabia less reviling clothes Technological Factors With the introduction of the internet and the success of it uses new look should provide a bigger emphasis on providing the merchandise on the internet such as ordering, reserving and selling on the internet., in order to increase there market share and compete with other online retailers. With the introduction to new and better technologys British fashion chain New Look is investing in new technology to help combat potential theft and the possible loss of stock worth  £4 million, according to a media report. New look is aware of the technological influence that involve developing and understanding that effects changes in their company. For new look technology is vital for competitive advantage, this is a major drive of globalisation for their company. New look produce good quality cloths and the best at a reasonable price, because technology has improved new looks production processes and deliver their service through its catalogue and via the Internet this has developed their information and communication technology. Industry Environment PORTERS FIVE FORCES To analyse New Look external environment, a business tool known as Porters five forces will be used. Porters Five Forces helps the marketer to contrast a competitive environment. These forces can be neatly brought together in a diagram like the one below: Porters five forces in accordance with New Look The Threat of new entry New Look has been established for almost a 37 years and has a considerable amount finance should the worst happen. At the moment they face competition from already established competitors for e.g., Debenhams, HM (datamonitor.com). For a new entrant to be a threat they would need to offer something different apart from trendy clothing and newer technology. New Look also face competition from new fashion stores being opened and to have the advantage over New Look would need to have better location and a wider selection of clothing including accessorise. Threat of Substitute Products New Look branch out in to five main areas these are women wear, menswear, children wear, footwear and accessorise. This means they are active in five different markets and to reduce the pressure of competition allow other companies to franchise there products or services allowing them to have a substantial amount of control. Threats from already established competitors come from Debenhams, HM, Top- Man, MS, Next and Claires. Bargaining Power of Buyers Generally the bargaining power of Buyers is low because the customers understand that they are paying Reasonable prices for up to date fashion clothes and services. However for the fashion retail market they have a considerable amount of choice so its important for New Look to get the service right to keep loyal customers and attract new ones. Power of suppliers Suppliers are also essential for the success of an organisation. Raw materials are needed to complete the finish product of the organisation. Suppliers do have power. This power comes from: If they are the only supplier or one of few suppliers who supply that particular raw material for this point the power of the supplier is low because there are several other suppliers that will sell to them. If it costly for the organization to move from one supplier to another also known as switching cost. Again on this point New Look has the upper hand because there are many suppliers that will want to sell there good to them. This means that the powers that the suppliers have over New Look and other major fashion producers around the world are under constant pressure to supply at lower prices in order not to loose a major client. Competitive Rivalry New Look group face intense competition from other well known fashion brands producers such as Debenhams, HM, Top-Man, and MS and NEXT; therefore compete through price wars in order to attract customers. Debenhams is a competitor because they make high levels of fashionable clothing selling different types of brands such as, John Rocha, Jonh Richmond, and variety of accessorise including gifts, home accessorise, electrical appliances. Also another competitive rivalry for New Look is Top Man. The reason it is competitive rivalry is because they are similar to New Look as they also offer fashionable up to date clothing at reasonable prices. They also sell their own brand of clothing like New Look. The barriers that affect this market to new entrance are havig the money to set up the business in terms of human resources, machinery and location. Finding a supplier for fashionable clothing wont be difficult for new businness. Almost half of sales are in Women wear. A quarter of sales are dedicated to Menswear and Children wear, with other items constituting the remaining sales.. COMPETITOR ANALYSIS Competitor analysis focuses on each company against which a firm directly competes. Four dimensions given below helps the firm prepare an anticipated response profile for each competitor. According to datamonitor.com, The New Looks top competitors are Associated British Foods plc, Debenhams PLC, Marks and Spencer Group PLC, Matalan PLC, NEXT PLC, Arcadia Group Limited. Some of the above mentioned competitors have already strong presence in some of the Global Markets. They are described below: Primark Stores Ltd is a subsidiary of Associated British Foods plc (ABF) Primark targets young, fashion-conscious under 35s, offering them high quality, fashion basics at value for money prices. Almost half of sales are in Women wear. A quarter of sales is dedicated to Menswear and Children wear, with other items constituting the remaining sales. Debenhams is a leading department stores group. Debenhams has a strong presence in key product categories including women wear, menswear, home wares, health and beauty, accessories, lingerie and children wear. A unique mix of exclusive own brands, including Designers at Debenhams, and third-party brands helps differentiate Debenhams from its competitors. In addition Debenhams has 30 international franchise stores in 14 countries outside the UK and Ireland, with a further 15 franchises scheduled to open by the end of the 2008 financial year. Debenhams is also extending its customer reach by making direct sales through its internet website. Marks and Spencer is a UK retailer of clothing, foods and home ware. It operates through both wholly owned stores and franchise stores. It has over 450 stores in the UK. The company is structured into four main operating divisions: food, clothing, home and international. The clothing division offers womens wear, mens wear, lingerie and childrens wear and footwear. The international division operates eight wholly-owned stores in Hong Kong as well as 198 franchise stores in 30 territories around the world. Matalan is a retailer of discount fashion and home wares. Matalan sells name-brand and private-label apparel for men, women and children, as well as some household products, at discount prices. The company operates primarily in the UK. Matalan sells discount fashion and home wares through its network of out of town UK stores. Matalans product range includes home ware, ladies, mens and childrens clothing, and footwear. Arcadia Group is a clothing retailer that operates approximately 2,000 stores throughout the UK, mainly in urban areas. It also controls over 200 franchised stores in about 30 countries worldwide. Arcadia operates eight store banners: Burton, Dorothy Perkins, Top Shop, Top Man, Evans, Miss Selfridge, Wallis and Outfit. Each brand targets a distinct market. As well as its eight shopping banners, the company also operates a complementary catalogue and online shopping business through its Dial Home Shopping unit. All the competitors have strong intentions to expand in the UK market as well as globally. As described above, they are targeting new markets and entering some the markets through acquisitions. It is affecting New Look because expansion is increasing their profit potential and they are making prices more competitive in the UK markets.. However New Look does hold an advantage over its competitors. According to Mintels consumer research the average age of the New Look customer is slightly older than at most specialist chains, but Next and Gap also record above average penetration figures in the 35-44 age band. For New Look this reflects its move to become more of a family fashion destination in its bigger stores. Price points are pitched low to attract young, less affluent women who want fashion but are restricted by tight budgets. New Looks combination of low prices and fashionable merchandise pitched at the younger end of the market is absolutely right in current conditions. The company has invested heavily in design facilities and producing a distinctive and unique handwriting is what is setting it apart from competitors this investment has made it a competitive edge on its competitors. And the retailer is moving towards being a distinctive fashion brand- with an attractive price tag attached to it. New Look faces some very competitive times. But it is well-established, has an excellent brand name and a considerable following. It should be one of the survivors. New Looks combination of low prices and fashionable merchandise pitched at the younger end of the market are the major plus point for the company. Delivering product with current market fashion with low price tag keeps New Look strong. Competitors are strong in online stores. Although a selection of products and their prices are featured on the New looks website, it is not transactional and customers are urged to visit their nearest store and see the full range. Before analyzing internal environment of New Look, the serious intention was given to context of Internal Analysis which is Global Economy, Global Mind-Set, and Analysis outcome. Analysis of Internal Environment The internal environment is divided into several stages as shown in figure below: Resources According to google news, New Look is a developed brand name and the group itself is a 3rd largest retail clothing company in the UK. It manufactures its products in 1000 manufacturing plants in 45 countries all over the globe which contributed to a large portion of companys physical resources. They have developed their organizational resources to manage, plan, and control their stores and manufacturing plants effectively. They own all of their stores in the UK and their subsidiaries in France which are their main fixed assets. It owns technological resources in the form of registered trademark, copyrighted designs. New Look has a reputation in producing latest design by the use of latest technology. It is investing in new technology to help combat potential theft and the possible loss of stock worth  £4 million, according to a media report. They have high calibre staffs which are the valuable assets of the company. They have focussed deeply on customer services by operating most of their women wear, menswear, and children wear stores separately. It is keen on employing key people in its board of members to increase the value of intangible human resources e.g. Phil Wrigley, Richard Lapthorne. By the combination of all above resources they are becoming more innovative in developing new designs and brining new ideas to attract more customers e.g. in 2005, their first national brand campaign New Look, The New Now was launched nationwide in-store with product, signage, POS and window displays. Customers are invited to become part of the New Look window display with the launch of the ultimate window shopping experience; customers will have their picture taken through the store window by a simple press of a button and their face then becomes the face for the mannequin. By making the effective use of all resources New Look can able to produce high quality and durable products. Capabilities New Look is effectively allocates and schedule for all its time and resources. They have very highly competitive human resource system which makes sure they select best people they want. It can be varied from store staff to the high management people. Because of their target market among the teens with unique fashion design with economical prices with effective marketing policy leads to brand promotion, high quality customer services and innovation merchandising. Core Competencies The company manufactures its products in 45 countries which increase rivalry among its suppliers which can act as a source of competitive advantage as they will produce durable products on cheap prices. They have developed a unique transport system which connects all 1000 factories which deliver all the manufactured garments to the company on time. This system is difficult to imitate for competitors and they can use it as a source of competitive advantage in order to operate globally. As far as outbound logistics concerned, they have developed such a system inside their business that it has to become one of their core points. They apply strict rules and regulations on outbound logistics and give good rates to the outsource company so that it becomes vital point for their business to deliver the product on time. New Look supply chain starts from the getting of raw materials and finished at the end products available for the customers in their stores. They have experts from buying raw materials and despatching them to warehouses where it goes through the manufacture processing and where quality control is assured. Then the finished product despatched to the market and the way its market is completely unique. They have expertise designers from very high reputative and innovative people which are meant to be made for designing. New Look have their designers from Turkish company called Saide which has a high reputation in giving new designs with a good quality product. They have unique style of marketing their product through prints, electronic, store promotion and through various schemes which attract lot of customers. In September 2005, New Look launched its first national brand campaign, New Look, The New Now. The New Now is designed to amplify New Looks ability to release affordable of the moment fashion onto the high street with most products hitting the stores within six weeks of the initial vision. Key Success Factors New Look target value-conscious customers who are aged 15-24 and tend to come from lower socio-economic groups. New Look set up its own sourcing arm in Turkey as a joint venture with Global Textiles, part of the Saide Group, in order to speed up its fast fashion even more. As well as economical cost, they highly focussed on innovative designs which make their products successful. The company has doubled the number of designers working on new ranges to 22 and has also strengthened its buying and merchandising team. Effective marketing strategy is one of the key factors which make them successful in the UK. SWOT ANALYSIS Strengths New look is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. New look is a global fashion brand built upon a reputation for fine products and services. It has 650 stores in the UK and over 50 stores in France. A focused strategy is in place for human resource management and development. People are key to new looks business and it invests time and money in training people, and retaining a developing them. Weaknesses The organisation is dependant on a main competitive advantage, the retail of cloths. This could make them slow to diversify into other sectors should the need arise. Since new look sell products across many sectors (such as cloths, shoes and accessories), it may not have the flexibility of some of its more focused competitors. New looks logo has a very feminine look to it such as the use of the colour of the logo witch is in pink and the style of the logo which does discourage a lot of the single male to go and shop because they think it is only for the female shoppers Opportunities New look is becoming global and they are taking there trades to other countries such as India, where the younger generation are adopting a more of a westernise fashion and we see a lot of this in Indian bollywood films. With the introduction of the internet a wide access of the internet new look should think to sell more of there products over the internet witch would reduce more costs as thee will not need as many more employees. New products and services that can be retailed in their shops, such as Fair Trade products. New Look has the opportunity to expand its global operations. New markets for fashion retail such as India. Co-branding with other manufacturers of fashion, and brand franchising to manufacturers of other goods and services both have potential. New locations and store types offer new look opportunities to exploit market development. Threats New Look being one of the biggest fashion retailer means that they are a target for competitors to improve on. New look being a global retailer means that they are exposed to political problems in the countries that they operate in. New Look is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that New Look may be selling at a loss. This is an issue that faces all global brands. Online retailers are a threat as they are often able to sell at a cheaper price than shops WHAT I FOUND AFTER ASSESSING METHODOLOGY? After assessing the methodology, it was found that New Look should expand its business globally. New Look has to be very cautious and careful while expanding its business and keeping in mind all the pros and cons which are vital in any expansion of the business. Therefore, they must follow reasonable set of rules before stepping into new market. The methodology discussed in section 3 is one of the courses of actions available to the company. If the company follow this as explained in section 4, 5 and 6 they can make successful expansion across the globe because of the opportunities available in the global market. Although there are some threats of new rivals, cultural and geographical differences but keeping in mind the big picture in a strategic long run business plan expansion can become one of the strongest strength of the company. LIST OF POTENTIAL OPTIONS After analysing the external and internal environment of New Look Group I am able to make some suitable options. As the clothing industry has intense competition all over the globe, I have to split options according to each segment. They are outlined below: Option 1) The best mode of entry in India and Middle East is through Franchising because of Government regulations and competitive market. Many companies have entered through franchising and they were been successful. Option 2) As the New Look lacks the investment of shareholders, they should make cautious approach to North American market as they will face high competition but early returns on investments are implausible. Presence through e-commerce is moderately attractive but this will have positive effect on overall image of the company. Option 3) Openings of stores in Far East is attractive but geographical locations needs to be given importance as access to logistics will be limited. Option 4) According to the findings I have made, we conclude that New Look has high profit potentials in European Markets and they need to invest more in new stores throughout Europe. ANALYSIS OF POTENTIAL OPTIONS Strategic Options Analysis Evaluation Consistency Suitability Validity Feasibility Business Risk Appeal to Shareholders Option 1 Æ’- Æ’- Æ’- Option 2 Æ’- Æ’- Æ’- Æ’- Option 3 Æ’- Æ’- Æ’- Æ’- Option 4 Æ’- Æ’- Æ’- Æ’- EVALUATION Evaluation of the project report After initial test been done, company should launch full expansion in the target market/country. Evaluation and maintenance of sales revenue needs to be done and if the expansion is successful than they should target 2nd attractive market and so on. Future recommendations Technology New Look can use the latest technology available in mechatronics to made products more cost effectively to compete in global markets. E-commerce They need to introduce online shopping as much of their rivals already have a strong online presence. Going online with their sales will also cut down on money spent on shops, distribution, transportation, staff and other sundries. The customer when buying something online also pay money for shipping so there is added cost to the company. It is expected in the next 15 yrs 70% of all retail businesses will be done online so implementing this is not only beneficial but very necessary. E sale will help them to move from only high street presence to thousands of customer homes. Stock market In order for New Look to expand globally, they need a strong investment in the company. The best way to have this is by allowing investors to invest in the company. To make it attractive they need to register on the stock exchange. Whit there growing profits they can expect to command a good price for there stock. Doing this